Augmented Reality Startup WayRay Turns Windshields Into Holograms

WayRay is the first holographic car navigation product to hit the market. It turns a car's entire windshield into a display, projecting images at a realistic depth so the driver doesn't have to look down at your other devices and be distracted. This Switzerland-based company has already raised $18 million from Alibaba and wowed judges at the LA Auto Show, where it placed first in a startup competition. The company also offers a device that collects data on individual driving styles and "gamifies" what drivers do behind the wheel.


Automated Driving: How Government Can Help

Governments at all levels have key roles to play in the convergence of the transportation, technology, and infrastructure that will be necessary to enable automated driving. Jeff Stewart, AT&T Assistant Vice President for Public Policy, will discuss several key interrelated policy initiatives: smart cities, small cell deployments, FirstNet for first responders, broadband deployment, and V2X technologies. He will also share how policies can help protect against security risks and help ensure the safety of drivers, passengers and pedestrians.

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