Technology

Augmented Reality Startup WayRay Turns Windshields Into Holograms

WayRay is the first holographic car navigation product to hit the market. It turns a car's entire windshield into a display, projecting images at a realistic depth so the driver doesn't have to look down at your other devices and be distracted. This Switzerland-based company has already raised $18 million from Alibaba and wowed judges at the LA Auto Show, where it placed first in a startup competition. The company also offers a device that collects data on individual driving styles and "gamifies" what drivers do behind the wheel.

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Accelerating the Drive to Save Lives

Approximately 1.25 million people die and 50 million are injured on the worldís roads each year, and the problem is growing. At the same, mobile technology holds the potential to make roads and driving safer through autonomous driving, smart cities and Artificial Intelligence. Working together, government, business and academia are ideally situated to bring a range of perspectives, expertise, and energy for targeted safety initiatives. Join Brian Greaves, Director of Product and Channel Management for Vehicle Solutions, AT&T; John Maddox, President & CEO, American Center for Mobility, and David Braunstein, President, Together for Safer Roads, for a deep dive into how public-private coalitions can make the difference through such advances as C-V2X technology

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