The company now offers AEB standard on eight consumer vehicles, including the Altima, LEAF, Maxima, Murano, Pathfinder, Rogue and Sentra.
The AEB system, previously known as forward emergency braking, works using radar technology to monitor a vehicle's proximity to the car ahead.
It first signals the driver a collision is possible with audio and visual display warnings, and if the driver fails to respond, the AEB system can jump on the brakes independently.
Nearly a third of all officially reported crashes involve a rear-end collision, according to a National Highway Traffic Safety Administration (NHTSA) report.
The NHTSA believes systems such as AEB can help reduce injury insurance claims by as much as 35%.
Another feature now standard on the Rouge Sport, blind spot warning uses the rearview monitor camera to detect vehicles behind and to the sides of the driver -- it can see vehicles in either lane from about where the side mirrors are to about ten feet behind the vehicle.
When backing out of a parking space, the RCTA feature can detect and warn driver of vehicles behind the vehicle that are approaching from either side.
Two additional advance driver assistance system (ADAS) features, lane departure warning (LDW) and intelligent lane intervention (I-LI), remain options on the Rouge Sport.
Among the available connected car options are a rear-facing monitor, the company's NissanConnect platform offering with navigation and other mobile apps, and a seven-inch touch display.
Nissan also announced the upgrade includes standard Intelligent Cruise Control (ICC) on the Rogue Sport SL grade, and has also been added to the SV Technology Package.
When following a vehicle ahead, the ICC system controls following distance, and integrates route-information through the on-board navigation system to control the speed of the vehicle when going into a curve.
Nissan's recently unveiled the latest iteration of its midsized Altima sedan at the New York International Auto Show, which came packed with ADAS features like ProPilot Assist to help control acceleration, braking and steering during single-lane highway driving.
Other advanced safety system features provides front, side and rear safety monitoring and intervention technologies, including automatic emergency braking with pedestrian detection, LDW and radar-based BSW.
The global ADAS market is growing steadily and it's expected to show a healthy compound annual growth rate (CAGR) through the 2025 forecast period, according to a recent Business Industry Reports study.
Automakers across the globe have been scrambling to showcase their own ADAS technologies, from Ford's CoPilot360 suite of safety features to Daimler's Active Distance Assist Distronic found on its Mercedes sedans.
— Nathan Eddy is a filmmaker and freelance journalist based in Berlin. Follow him on Twitter @dropdeaded209_LR.