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Mobileye's Shield+ Retrofits ADAS Capabilities to Any Fleet

by Sam Chase
For even the most attentive of drivers, an advanced driver assistance system (ADAS) can be helpful, even life-saving.

When a driver is coming up on another vehicle, pedestrian or cyclist at high speed, an ADAS can prevent a collision by warning the driver with enough time to correct his course. More subtle features, such as lane departure warnings, can have broader-reaching effects than one might think. They can cause a driver to reflect on whether he or she is too tired to even be driving in the first place, indirectly preventing accidents that might have taken place.

For bus or truck drivers, whose tasks are far more difficult than piloting an average passenger car, an ADAS can be especially useful in facilitating a safe and smooth journey. The limited visibility and wider turns that come with driving a large vehicle often leave a human little margin for error.

To help fleets provide their drivers with the necessary tools to drive effectively, Mobileye has introduced Shield+, a retrofit ADAS that uses a suite of sensors to give drivers an advanced understanding of their surroundings.

"People are recording accidents instead of preventing them, my question is why?" Mobileye European director Gil Ayalon told FleetNews. "What we are seeing in fleet is direct vision, telematics, cameras, it's all about dealing with an accident after it happens or having to get the driver to look away from the road."

Mobileye's solution to this issue goes far beyond what is in consumer vehicles.

In addition to lane departure warnings, collision warnings and speed limit indicators, headway monitoring lets drivers know their exact following distance from the vehicle in front of them, and alerts them if they become dangerously close.

An intelligent high-beam control system automatically turns a vehicle's brights on or off depending on light level and the distance from oncoming traffic. And a low visibility indicator lets drivers know when the system capabilities may be limited.

For fleets, the ability to retrofit trucks, buses or other large vehicles with Shield+ offers a significant cost savings from buying new automobiles with ADAS natively installed.

It also allows fleet operators to protect drivers and vehicles immediately. As Ayalon points out, even if all new manufactured vehicles came fitted with ADAS starting today, it would take up to 15 years for the majority of cars on the road to be ADAS equipped. By purchasing Shield+, fleet managers can rapidly accelerate that timeline.



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Blockchain technology, the same system that backs cryptocurrency transactions such as Bitcoin, has the potential to revolutionize connected vehicles and autonomous driving. Russell Vegh, principal member of the technical staff at A&T Internet of Things Solutions, will provide an in-depth overview of blockchain technology touching on key concepts such as mining, smart contracts, and decentralized applications. He will focus on how blockchain could play a key role in autonomous vehicles, V2I and V2X. He will also discuss key challenges such as device identity, information privacy and adoption.

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